Project 08
Garden Express
Brand Identity, Social Media, Campaign Design
Project Brief
Garden Express is a Toronto-based restaurant that had been let down by a previous agency — inconsistent visuals, no clear brand direction, and a social media presence that wasn't converting. They needed a full creative reset: unified identity, consistent design language, and a content strategy that actually matched who they were.
Duration
On Going
Stack
Figma
Services
Brand Identity, Social Media, Campaign Design
3× increase in social media engagement rate
Consistent brand identity across all channels
Content strategy adopted as internal standard
Project Overview
The previous agency had left Garden Express with a fragmented visual identity — mismatched colors, inconsistent type, and a posting cadence that felt reactive rather than intentional. The restaurant deserved better: a brand that felt as considered as the food they were serving.
Our Approach
We started from scratch with a brand audit, identifying what was worth keeping and what needed to go. From there, we established a cohesive visual system — color palette, typography, photography direction, and a content framework built around Garden Express's story as a neighborhood spot with genuine character. Every post became intentional, every design decision traceable back to the brand.
What the Client Says
"We finally have a brand we're proud of. The social content actually feels like us now, and the engagement shows it."
