Nikunote is a premium Japanese pet treat brand specializing in single-ingredient, additive-free dried meats. Entering the Canadian market, they needed a visual identity that could speak to Western consumers — warm, lifestyle-driven, and a world away from the clinical aesthetics dominating pet food shelves.

HBX, the retail arm of HYPEBEAST, needed a series of high-impact marketing email campaigns that could hold their own against the brand's reputation for cutting-edge visual culture — while also supporting the launch of HYPEBEAST GOODS AND SERVICES as a standalone brand entity.

Fenty Beauty brought its first Toronto pop-up shop to Eaton Centre with a mandate to deliver a genuinely accessible shopping experience — one designed from the ground up to welcome customers with disabilities alongside the broader Toronto community, celebrating Fenty's newest collection launch.