Project 02
HYPEBEAST HBX
Marketing Design, Email Campaigns, Brand Launch
Project Brief
HBX, the retail arm of HYPEBEAST, needed a series of high-impact marketing email campaigns that could hold their own against the brand's reputation for cutting-edge visual culture — while also supporting the launch of HYPEBEAST GOODS AND SERVICES as a standalone brand entity.
Duration
2 seasons (Summer 2024, Winter 2025)
Stack
Figma, Adobe After Effects
Services
Marketing Design, Email Campaigns, Brand Launch
22% above industry open rate
35% click-through on launch send
Design system adopted internally
Project Overview
Email marketing in the streetwear space is ruthlessly competitive — subscribers are visually literate and quick to disengage. The challenge was to design campaigns that felt native to HBX's editorial fashion DNA while performing as conversion-driven marketing assets, not just mood boards.
Our Approach
We studied and reinterpreted HBX's signature editorial layout language — asymmetric grids, bold typographic lockups, and restrained color — and rebuilt it for email's constraints. For the HYPEBEAST GOODS AND SERVICES launch, we developed a campaign visual concept from scratch, working closely with the Art Director and Content Manager to ensure the brand's debut felt considered and culturally credible from the first send.
What the Client Says
"They nailed the HBX visual language and pushed it further. The GOODS & SERVICES launch campaign exceeded every benchmark we set."
