Project 03
Fenty Beauty Toronto Pop-up
Environmental Design, Print, Brand Campaign
Project Brief
Fenty Beauty brought its first Toronto pop-up shop to Eaton Centre with a mandate to deliver a genuinely accessible shopping experience — one designed from the ground up to welcome customers with disabilities alongside the broader Toronto community, celebrating Fenty's newest collection launch.
Duration
4 weeks
Stack
Adobe Illustrator, Adobe InDesign
Services
2,000+ visitors opening weekend
On-schedule delivery, zero print delays
Accessibility design praised in local press
Project Overview
The pop-up needed a full suite of in-store visuals — shopping bags, trial sample posters, wayfinding signage, and promotional materials — all within Fenty's strict brand guidelines, on an extremely compressed production timeline, with large-format print volumes required.
Our Approach
Working within Fenty Beauty's existing visual system, we concepted and produced every customer-facing touchpoint: from oversized campaign signage to intimate shelf talkers and trial experience posters. Layouts were designed with accessibility in mind — high contrast, clear hierarchy, and readable at multiple heights. All files were prepped print-ready for large-format output, and we coordinated directly with the print vendor to hit the installation deadline without compromising quality.
What the Client Says
"The turnaround was incredibly fast without sacrificing quality. Every material felt on-brand and the accessibility thinking was genuinely impressive."
