Project 04
Tunggiya
Brand Identity, Brand Book, Art Direction
Project Brief
Tunggiya is an emerging fashion label built around a gender-neutral, deconstructive aesthetic. With a 2025 Vancouver Fashion Week presentation on the horizon, they needed a brand book and full visual direction that could hold up both on paper and on the runway.
Duration
8 weeks
Stack
Figma, Adobe Illustrator, Adobe InDesign
Services
Brand Book, Visual Identity, Art Direction
Brand book delivered ahead of VFW deadline
Visual identity carried across runway & press materials
Featured in Vancouver Fashion Week 2025 coverage
Project Overview
The challenge was to translate a highly personal, conceptual design sensibility into a repeatable visual system — one that could guide everything from lookbook layouts to runway backdrops without flattening the label's intentional rawness.
Our Approach
We developed the brand book as a living document: a set of principles rather than rigid rules, allowing Tunggiya's deconstructive philosophy to breathe within a coherent framework. Typography leaned into tension — structured yet broken. The color system was deliberately restrained, letting the garments lead. Every page was designed to feel like a fashion editorial, not a corporate style guide.
What the Client Says
"They understood that our brand needed to feel broken on purpose. The brand book gave us structure without killing the rawness."
