Project 05
Jasmine Asian Cuisine
Brand Identity, Menu Design
Project Brief
Develop a refined brand identity for Jasmine Asian Cuisine that balances authentic Asian heritage with elegant, community-driven dining experiences.
Duration
Duration
Ongoing
Stack
Adobe Illustrator , Adobe Photoshop, Adobe InDesign, Figma
Services
Brand Strategy, Visual Identity Design, Typography System, Art Direction, Brand Guidelines , Menu & Poster Design, Web design
2,000+ visitors on opening weekend
4-week brand launch from concept to rollout
Elevated menu design improved in-store ordering clarity
Project Overview
Jasmine Asian Cuisine was created to bring authentic Asian flavors to the local community through a dining experience rooted in warmth, elegance, and heritage. The challenge was to build a brand identity that felt refined without becoming overly modern or minimal—capturing the intimacy of a family-owned restaurant while elevating its visual presence.
Our Approach
Our approach focused on creating depth through typography, texture, and thoughtful details. Inspired by traditional Asian aesthetics and the delicate form of the jasmine flower, we developed a visual system that feels timeless, welcoming, and full of character. From the subtle petal integrated into the logo to the warm photography direction and carefully structured typography system, every element was designed to tell a story—one that reflects the restaurant’s heritage, community connection, and commitment to authentic dining experiences.
What the Client Says
