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Nikunote is a premium Japanese pet treat brand specializing in single-ingredient, additive-free dried meats. Entering the Canadian market, they needed a visual identity that could speak to Western consumers — warm, lifestyle-driven, and a world away from the clinical aesthetics dominating pet food shelves.

HBX, the retail arm of HYPEBEAST, needed a series of high-impact marketing email campaigns that could hold their own against the brand's reputation for cutting-edge visual culture — while also supporting the launch of HYPEBEAST GOODS AND SERVICES as a standalone brand entity.

Fenty Beauty brought its first Toronto pop-up shop to Eaton Centre with a mandate to deliver a genuinely accessible shopping experience — one designed from the ground up to welcome customers with disabilities alongside the broader Toronto community, celebrating Fenty's newest collection launch.

Tunggiya is an emerging fashion label built around a gender-neutral, deconstructive aesthetic. With a 2025 Vancouver Fashion Week presentation on the horizon, they needed a brand book and full visual direction that could hold up both on paper and on the runway.

Mifan is a modern light food restaurant built around the Chinese word "mǐfàn" — rice. The name bridges cultures through sound and meaning, and the brand needed to match: culturally rooted, but fresh and accessible enough to welcome a new generation of diners across poke bowls, burritos, sushi tacos, and fresh juices.

Garden Express is a Toronto-based restaurant that had been let down by a previous agency — inconsistent visuals, no clear brand direction, and a social media presence that wasn't converting. They needed a full creative reset: unified identity, consistent design language, and a content strategy that actually matched who they were.

The TMU Chinese Students & Scholars Association is one of Toronto Metropolitan University's largest student organizations. With a growing membership and increasing campus visibility, TMUCSSA needed a visual identity that could match their ambition — modern, unified, and genuinely useful to the students it served.

Vi&Vi is a fresh grocery brand serving Western consumers with two distinct sub-brands: Vi&Vi Food for farm-fresh produce, and Vi&Vi Meat for premium cuts. The challenge was to create two identities that felt distinct in personality yet unmistakably part of the same family.